Article marketing company SubmitYourArticle.com wants to draw attention to one of the most important rules of article marketing: you cannot promote your business in the title or article body. The only place where you are allowed to draw attention to yourself, products, website and business is in the resource box.
Article marketing and SEO
article marketing works at a subtler and more effective level than regular
marketing. Learning how to correctly market your website or company through
article marketing will give you a whole new
appreciation for the way that it attracts customers.
The first question an article submitter
may have is: 'Why can't you write articles about your business or products?'
SubmitYourArticle.com, it is because your free reprint article only has value
upon publication. Publishers have guidelines for the type of content they want
to publish on their sites. The publishers are looking for content that serves
Neither the publisher nor
the reader is interested in sales-oriented content. The publisher does not care
about helping you get customers to your site. They want readers coming to their
site, and most readers do not want to spend an afternoon reading sales letters.
However, if you play by the
rules and create content in line with what publishers want, you will end up
drawing readers to your website and marketing your business services.
Publishers want educational content that teaches their readers how to do
something specific or educates them about something specific.
Whenever you create content
for your article
marketing, your general topic will be the same as the general topic of your
website. If your articles are useful and reader-centric, they'll be exactly
what publishers are looking for. Just remember- don't talk about your business
in the title or the article's body.
Take advantage of the
resource box to talk about yourself, your business, services, products and
website. In order to create an effective research box, fill it with the
following content: your name, information about your business and products, a
reason for the reader to visit your site, and a link to the website.
According to the article submission site,
it is not necessary for your resource box to inundate your reader with
information. Share a little information, with the idea that more can be found
on your website. The ultimate goal of the resource box is to get the reader to
make the jump from reading the article to browsing your website.
Once at your website, the
reader should be able to leave their name and e-mail and get added to your
contact list. When the reader gets added to your list, you have an easy way to
stay in regular contact with him or her.
that by staying in regular email contact with the customer (through helpful
newsletters, etc), you are building a relationship with the customer that will
bear fruit over time.