A suggestion from one customer will likely reflect the feelings of many other customers. Demonstrate the fact that you hear what they have to say and care about it.
In order to avoid losing your followers, don't share content that is either political or personal in nature. It is okay to show some personality, but you want to remain professional and positive. Stick with your niche but make sure it's in an accessible tone.
A great way to get your followers involved in social media is to hold a photo contest related to your brand. The prize can go to the customer who enters the most creative picture that features your brand. This will help others to see your page as the users post them, they will be exposing your company.
Just because the holidays are generally a time of increased profits, this does not mean you should shift the focus from your consumers. Realistically, you should be paying more attention to their individual needs to get them into the spirit of holiday spending. Keep a couple of strategies at hand, and approach it with a sense of fun. Your consumers will sense this.
Marketing companies specialized in social media are not always a good solution. There are a lot of social media marketing scam artists out there who prey on inexperienced business website owners. These companies use thousands of bogus Facebook, YouTube and Twitter accounts using proxy servers that automate registration at these sites. Although you may see your view count rising, actual people are probably not seeing your advertisements; therefore, the money you are paying these companies is going to waste.
While using social media sites like Facebook when advertising your business, keep you posting to a maximum of three per day. If you post too frequently, customers may get annoyed or feel overwhelmed by the number of posts you're making about your business. Spread out your three posts and include separate, pertinent pieces of information in each one.
Offer special opportunities and discounts to those who follow you on social media. Provide your customers with valuable content and they will show interest in your campaign. For instance, you could hold a contest. If contests are not your thing, you can still give your followers access to deals that regular customers won't be able to get. You can also have announcements that are made specifically on social media websites.
Be sure that you are updating your social network site frequently. Your customers may expect regular updates. If you don't provide these, you may find yourself losing customers. Update your sites several times a week to improve the quality of your content.
Promote special offers via social networks. People will be more likely to find you on Facebook if they have access to more content and can get better discounts. Social media should be an opportunity for your customers to get to know you better and to get involved more personally with the brand and products.
You can gain a good Facebook audience by sending out an email to your contacts with a link to your page. You probably already have a decent mailing list if you've already been marketing for awhile. Make the most of such a resource by broadcasting the link to your Facebook to everyone on that list.